Firms must differentiate themselves in today’s highly competitive digital market to succeed. Using digital signage is one option for reaching this goal. Simply put, digital signage is any electronic billboard that uses digital displays to playback promotional and infotainment content, company announcements and advertising. Digital signage, in contrast to more static kinds of advertising, allows for quick updates, making it ideal for reaching out to consumers with current and relevant messages.
According to new data from Global Industry Insights, Inc., the digital signage market will grow to over $23 billion by 2023, making it a valuable resource for any offline business trying to broaden its customer base. Digital signage also offers a great deal of flexibility, letting companies develop one-of-a-kind campaigns that are sure to attract the attention of their intended demographic. Digital signage’s potential as a marketing tool to boost brand recognition and sales is only realized when it is put to good use. Here’s why it’s the perfect choice for your business:
Draws people in
Attracting customers is one of the primary goals of any retail establishment using digital signage. By exclusively presenting attention-grabbing material, digital signage raises the likelihood that passing shoppers will enter your business.
With such solutions, like Look Digital Signage, it’s simple to construct signs that draw people in with bright images, videos, editable text, weather or time widgets and social media or news feeds. Even if they don’t want to, people can’t help but glance upward at a colorful display with dynamic content. It’s hard to ignore a bright screen when it’s doing something useful, and that’s for the best.
It’s easy for customers to ignore your shop in favor of the competition if there isn’t an attention-grabbing digital sign with engaging material prominently displayed near the entrance. However, with digital signage, you can make your company stand out from the other hundreds of establishments that customers will see daily.
Reduced perceived waiting time
Being unsure of how long you’ll have to wait in line is one of the most annoying aspects of doing so. How long will it be, exactly? In an hour? Even a little wait might seem interminable when you have no idea how long you’ll be waiting. However, people are more likely to feel that they aren’t wasting time if they know the wait time, expected time of completion or present status.
Businesses may also employ digital signage to provide diversion in the form of amusing or informative information. It may be a massive benefit in places where people are more inclined to be bored or irritated, like waiting rooms or airline terminals. Digital signage may help companies enhance customer happiness and decrease annoyance by improving queue management, reducing perceived wait times by more than 35%.
Encourage self-service
Consumers are increasingly turning to self-service options. Self-service is so popular that 67% of customers would instead do it themselves than talk to a corporate professional. Also, by 2026, the self-service market will be worth $68.01 billion. Installing digital kiosks in your offline business is crucial to adapt to this shift in consumer preferences.
Kiosks with digital displays help shop managers better lead customers and offer them helpful product information. Indoor mapping may be used for various purposes, including arranging your shopper’s route. Customers won’t have to wait for assistance, saving them time and money. Customers will also spend less time trying to find their way around your establishment.
Employee time savings is one of the most notable benefits of digital signage. It would help if you considered the time and effort spent by your salespeople as they shadow customers. Information can be displayed effectively and efficiently with digital signage devices, freeing up staff time for other tasks.
Increased sales and impulse purchases
Digital screens may encourage on-the-spot purchases, which is one strategy for boosting revenue. Offline businesses may increase sales from impulse buys by strategically placing promotional materials in apparent areas of the shop. Additionally, point-of-sale research has shown that consumers are influenced by digital signage.
Moreover, retail stores may utilize digital signage to raise customers’ awareness of certain items and encourage upselling. Retail stores may increase their profit margins by increasing product perceived value through compelling images and graphics. To succeed in today’s highly competitive retail environment, firms must use every strategy to increase sales. Digital signage is a powerful tool that every business should use due to its capacity to change consumer habits. A recent study found that internet advertising prompted spontaneous buys from 19% of shoppers in-store.
Businesses of all sizes and in any field who wish to improve their consumer communication should invest in digital signage. In addition to expanding your customer base, raising brand recognition and boosting sales, this technology may also help you save costs. As more customers acquire their information via screens today, companies must capitalize on this trend to differentiate themselves from their competition.