Creativity is the tool that makes you exceptional from others. It showcases your unique personality as a creative designer. Imagine if Pablo just made average-looking paintings without using his creativity. Then would you be able to recognize him as a great artist as you know him now?
I doubt you won’t. The world is full of great sources from where you can take your inspiration for the next creative campaign. Social media is full of creative design trends that you can use in your work, presentations, and wireframes.
Here are 5 Tips For Using Creatives in Design Trends for Your Work that you can use in your coming design project.
Pick a Cohesive Color Palette
Pick the best colour that is aligned with the idea of your design project. Choose the colour palette of colours that fit in with your design effectively. Your colour palette is the main theme of your design. While it just sits in the background, it says it all. Talking about the background if you come across a shady background and you want to remove it.
Canva will just do it in a matter of seconds. So that you can focus on your creative process rather than sitting and removing the background on your own.
For example: If you are designing a prototype for an exercise app then you should pick colours that are aligned to work and gym aesthetics. Dark colours with a pint of neon would go better for it. Likewise, for your field, you can pick the one that suits you best. Your colour should match the idea of your creativity.
Don’t copy the whole trend, instead, take bits of it
If you take inspiration from a going on-trend on social media, then you should not try to copy the same thing but just take a bit of it and add your colour and personalized touch to it.
You should figure out what should stand out for your brand. You are your biggest ambassador for the brand, and you need to raise brand awareness for your brand. There are various trends that you can see exist in the market but see out that it worked for them. But don’t guarantee it for you.
So the biggest tool that you have is your creativity and what you can do for your brand to stand out. Taking inspiration from Pinterest and Dribble always make you more confident in what you want to design but try to take just bits of it. Having a specific starting point, from where to start design is always good rather than starting from scratch.
Always take the help of trends to help yourself out and take the creative inspiration for your design journey. It will outshine not you as a creative individual but your brand also in manifolds. People will have more trust in you and your brand.
Make sure your design has a visual hierarchy
Many times you have seen creative trends that lack visual hierarchy, which makes it difficult to understand the main context of the design. But make sure that you don’t make that mistake.
In simple words what visual hierarchy means is that you are giving some special importance to some of the elements in your design. Like your heading is always bold and bigger than the subheading, this means you do this intentionally as you want the viewer to emphasize more on a specific heading than other elements.
While designing the next design try to add visual hierarchy to your design to make it stand out. When you add visual hierarchy to your design then you directly get the attention of the viewer on what you want them to emphasize more on.
Don’t just assume
A trend that worked for others doesn’t mean that it will work for you as well. So don’t rely on it completely. The biggest takeaway is that you take the basic theme idea and design your brand strategy based on it. Don’t copy all the stuff that it has got then it won’t work for you and can have a bad impact on your brand as well.
For example: if you are a nutritionist and you want to design your design around having more greens in your diet. Then having alone green spinach leaves won’t do the things. You have to show all-around, green veggies that will make you stick out in your design.
In this, the theme idea that you take is that you followed the trend as many people are migrating towards the idea of having more greens on your plates, and in the end, it will keep you healthy as well.
Now, coming back to where we started is that you took the creative idea of starting the campaign based on what is already happening in the market. You took a bit of it and designed your whole campaign around it. Especially if you are creating your brand then your authenticity is what should speak for you. And that’s what people like about your brand.
There are millions of resources that are available on the internet that will help you out with your design idea. You can check out millions of stock photos and pick the one that fits the best for you and your brand.
Optimize your content
The golden rule of any design is that the content in your design should be readable to the person who’s reading it. If the background colour doesn’t fit your text, then it creates a mess in the whole of your design.
This creative idea is to optimize your content and to be able to make it more readable. This design trend is the one that is mostly overlooked by many designs. But honestly, it’s the heart of your whole design.
For example: if you are designing a social media campaign for a clothing brand then you need to add a few specifications about the clothes and give a professional feel. I mean you know how a clothing social media campaign looks, but what if you are using completely contrasting colours for the text,
If your colours are not aligned then it might look off track. You should always include the colours that match your brand and that make your content more readable.
Use a font that is easier to read. In the whole design don’t use too many font types because that makes your content hard to read. Your texts are the message that you want to give to your audience. Carefully do the spacing between your texts as those spaces enhance the readability of your text.
Conclusion
Using the above tips, you get a solid idea about how to proceed with things if you design your next campaign. Try two or three tips out of the above mentioned and you will be able to see the difference in your results.
The designing process is not easy especially when you are projecting an image of your brand. Make sure that you are well aware of the trends and make sure you don’t forget to add a magical touch to it.
You can always take inspiration from other design trends and explore different creative tools for that also. The thing in the creative process is to stay calm and design awesome trends for your work.